The brick and mortar shops are the things of the past. They are on the verge of extinction. Well, extinction might be an overrated statement but they are certainly losing their luster to the e-commerce economy. Interestingly, the e-commerce economy is poised to reach $4.5 trillion by the end of the year 2010. Seriously, that is a serious figure.
And this trend is bringing seismic shifts in customers’ psyche as they prepare for a multi-layered experience. Apparently, amidst this changing market dynamics, companies that are keen on capitalizing on the e-commerce economy are looking to hire ecommerce web development company so that they can deploy proper marketing strategy to reap the benefits. Are you one of those organisations? Well, what’s the plan?
The new trends in the e-commerce universe:
Now, it is purely a strategic game. Yes, you have to hit the bull’s eye and that demands an immense understanding of the market, consumer behavior, the overwhelming need for better user experience and your objective.
First, the discovery shopping is the new trend that quite a few e-commerce sites are deploying in order to gain competitive advantage and drive sales.
So, what is discovery marketing and how does it work? In fact, this process does not connect to the customer directly; actually, the sites attract consumers to buy by giving them big discounted offers in a rapid-fire auction. Well, it is more like an experience rather than shopping in the orthodox sense.
The driving forces:
So, what are the driving forces and how to come to this stage from brick & mortar shop to virtual shopping platform? Well, the SEO, pay per click advertising, the Adwords, the social media, the low-cost internet and the smartphones are responsible for this metamorphosis.
In this web of the different channels, technologies, and ideas, you need superlative ecommerce development services to empower your business with insightful e-commerce strategy. Note; it is not only about the buying and selling or the classy products but also it is about better user experience, user interface, aesthetic designs and better content strategy. Hence, the need for competent development company is inevitable.
Avoid the Pandora’s Box:
As an entrepreneur, you might get agile and choose a web development company that would bring disastrous results. Yes, the market is filled with companies who promise dreams but deliver nightmares. Those companies are nothing other than trouble makers because the e-commerce demands a complete thematic understanding of digital technology and its derivatives.
A study suggests that e-mail commerce is still leading the lot. The companies are using e-mail promotional marketing to drive their customers to their website on the other hand some companies are simply making the transaction taking place in the inbox itself. Yes, the customers do not have to leave the inbox to buy stuff. Well, that is some out of the box thinking.
Another study suggests that the e-commerce is a multi-channel business. The customers are initiating the buying process on one platform and ending it on the other platform. For instance, a customer might start the journey from the social media and end up buying products on the mobile phone App. Hence, an expert eCommerce web development company with complete technological understanding and expertise can give you the right solution.
That is not all; the customers are looking for a better user experience that mans the check out process should be flawless. In fact, a lethargic checkout process is a business killing element. So, at the time of e-commerce development, you need to look at this aspect closely too.
Here is the one more innovation and this is chatbot. Well, they are not making a statement; in fact, they have announced their arrival in grand style. Companies are using chatbots to answer customer queries. In addition, the chatbots are sending product recommendations to the customer too. Apparently, the chatbots can operate round the clock.
There is some serious Artificial Intelligent stuff making some real difference and it demands you to find the best web development company that can offer you exceptional ecommerce website development services.
Finding the right technocrats:
You have to understand that only experienced company can offer you the service that you need to boost your business. Well, you need to take a structured route that means the company must be able to provide you a framework or structure that will define the course of action and that includes the site development, SEO, the SMO and the app development.
You can’t simply create an e-commerce website and expect things to turn in your favor; in fact, you have to consider each aspect of the digital platform. And that demands some serious analysis, planning, and actions.
Therefore, look at your needs objectively, define your goals, identify your SWOT areas and address those issues, the design thinking is the name of the game.